EIBTM, THE trade travel show, took place in Barcelona from November 18th-20th. Travelmediate was present and organized a ‘business ‘n breakfast’ event for it’s worldwide partners. A perfect kickoff for a couple of busy, business days at the fair.
Business ‘n breakfast
Serhs Hotel Rivoli Rambla in Barcelona was the inspiring location for the Travelmediate ‘business ‘n breakfast’ event at November 19th. Together with our partners from all over the world we enjoyed a delicious breakfast and shared ideas, thoughts and best practices. Travelmediate’s Eline gave a presentation about the social media strategy of Travelmediate while Joost and Raymon shared the Travelmediate best practices, activities and overall vision for 2015. For Joe O’Reilly Ireland Group it was the first time to meet with all our other partners and join the breakfast. Welcome!
After a successful breakfast together we headed to the Fira Gran Via where we spent a couple of interesting days at the fair. We spotted new trends, joined presentations and met with new, international travel trade colleagues. Our partners attended beautiful booths and spoke to a lot of interesting people. While exploring EIBTM, a couple of interesting concepts caught our eye. We have noticed that the travel industry is slightly changing from a quite traditional industry to a more high tech and digital world. A few examples:
Virtual and real reality
At the ‘Holland’ Pavilion visitors got the chance to become ‘mayor of Amsterdam’ and get insight into the possibilities of convention centre Rai. Through an ‘official mayor chain’ a virtual reality experience showed them all the ins and outs of the Rai venue. The idea: by ‘bringing’ a huge event to Amsterdam, the event planner or hosted buyer will become ‘a mayor’ for the city. The Catalonia booth surprised us with a 360-degrees experience. By wearing huge Virtual Reality Goggles we virtually stepped into a Spanish street event. Throughout the fair, visitors could follow and communicate with EIBTM not only on the fair ground itself but also via social media.
A good way to introduce a destination is through letting visitors literally taste it. During an informative presentation about Poland and the MICE possibilities of this surprising country, we were invited to try some of their famous Christmas liquor and gingerbread hearts. Also other destinations and DMC’s let people try a piece of their (freshly baked) local specialties; from sushi, Eastern pastries and African mimosa’s to sweets and local wines.