Joining a local event is a great way of getting to know a destination. From a football game in the USA to the Oktober Fest in Germany. A traditional celebration can be a perfect add-on to any incentive trip or MICE get together. February is the time for masks, music and papier-mâché decorations: let’s celebrate Carnival di Viareggio in Italy.


Best Carnival of Europe

Carnevale di Viareggio is a carnival event yearly held in the Tuscan region that gathers thousands of people – tourists and Italians alike – to participate every year. It is considered amongst the most renowned carnival celebrations in both Italy and Europe. Another shade of the beloved Tuscan culture, it deserves a place of honor among Tuscany’s attractions.


Join the parade
It was conceived in 1873 as a masquerade event for the rich bourgeois in their discontent at having to pay a too-high tax price. Through the course of time, though, its principal characteristic has become its enormous, animated parade floats.

Gigantic Papier-mâché caricatures of the big political, cultural and showbiz names dominate among the extraordinary machines with movements, that become increasingly complex with each year, showing off the ideal marriage between grandiose scenic effects, new technologies and, of course, the mastery of Italian artistic talent.



Masks, music and more
The entire Carnival of Viareggio is accompanied by masked and musical all-nighters in the streets. These parties find their origins in the so-called ‘colored all-night dances’ (veglioni colorati) from the 1920’s – where the women donned dresses of certain hues and dyes, and the men had to appear in tuxedo. Even the decorations, confetti and tinsel stars had to follow a specific colour theme. Today, the most fashionable bars and locales participate in the celebration, helping to amp up the extraordinary factor of Carnival.


Curios to know more about celebrating carnival in Viareggio in combination with a MICE trip to Italy? Please contact our partner Events In & Out for the best ideas and itineraries.

[Photos: Carnivale di Viareggio]