The best way to get to know a (MICE) destination is by experience. Look through the eyes of a local expert and discover what’s hidden: “The Roadshow




Why visit The Roadshow?
The Roadshow is a brand new get-together for the MICE industry initiated by professionals from the field, travelmediate. Besides networking and meeting ‘old contacts’ and new people, special speakers will share their vision on the ‘new way of traveling’. In addition you will find a photography exhibitions on city photography and live art making during The Roadshow. We hope to see you at the 1st edition in Amsterdam. Or in Brussels, Dusseldorf, Munich or Warsaw.

What is the story behind The Roadshow?
Just like the travel industry the MICE industry is about surprising itineraries, (business) meetings, meeting new people and creating unforgettable experiences. However, the MICE sector is not quite the same as her ‘leisure brother’. MICE customers tend to have higher expectations, every tiny detail has to be organized in an outstanding way and trip and event organizers are looking for inspiring accommodations, new destinations and experiences all the time. A though job. Therefore an event where you can meet with the best MICE suppliers (such as DMC’s, Hotels and Airlines) from all over the world, spot trends and do business in various European cities all at once is very useful. An event where you get surprised by MICE cities you already knew, but in a totally different and inspiring way… through the eyes of the real experts: the locals. That is The Roadshow!